A recent announcement by the mavens at “Public Relations“ at the Chevrolet division of General Motors is their involvement with the upcoming “Oscars” . The Oscars as you know are an annual awards event for filmmakers to pat themselves on the back and all have their 15 minutes of fame.
According to the press release Chevrolet’s contribution involves “crowdsourcing“ and involvement with amateur filmmakers. Yet is this old hat or new or just more head-office yes man mentality. After all in 1956 everyone hurriedly watched the Oscars – it was not to be missed. What about 2013 when over 20% of homes don’t even have a TV and kids watch TV on downloaded torrents sometimes on major sites sometimes on torrent catalog sites such as Pirate Bay . Even adults time-shift with TIVO or the generic pvr.
All in all its doubtful that the other domestic automakers – Ford , Chrysler/Dodge or even the other “divisions” of General Motors now aka labelled by pundits “Government Motors“ will follow through with such schemes and plans. Interestingly enough did such major roll outs as the Ford Mustang or Camaro “Pony cars“ need the Oscars , even way back when in the era of 3 TV networks and US /Canadian customers held captive at their TVs ?
Its sounds more like Hollywood hobnobbing of head office types at the Oscars than anything else. Its not unlike Microsoft and comments on Amazon about the introduction of Windows 8. “Could no one at Microsoft told their bosses that they were making an operating system for a computer not a cell phone”.
It seems in life that art and satire parodies life. The more things change – the more human nature stays the same.
Wowee – from the official Chevy press release ”
- Independent filmmakers to vie for spot during night of the stars
- Spike Lee, Jon Landau part of panel to mentor select participants
Well perhaps the communication from the focus group got muddled up and this is where it all began and then ended with full expense accounts and the red carpet treatment. In the end when it comes to social media is it the kids leading the adults- or is the budgets of the marketing departments or suppliers leading the social media campaigns ? Keep it simple and non-complex , keep your eye on the puck - might be the best adage overall.